Century 21 Real Estate LLC.
Client: AdvisorsRealty.com
Century 21 is one of largest real estate companies in United States and Advisors Realty is one of largest real estate brokers of Century 21.CENTURY 21 Advisors, Inc has over 70 full-time active Real Estate Consultants, a support staff of 5 full-time professionals, a full-service relocation department, and a commercial real estate department, including full service property management.
The company serves approximately thirty towns and villages located in the metro northwest area of suburban Chicagoland. The real estate practice is largely devoted to residential and commercial listings and sales, property management, corporate relocation, marketing REO properties, 3rd party listings and new constructions services.
Challenges:
In addition to creating a website that would promote the company’s listings in an attractive way, it was important for the brokerage to provide a method for all of their agents to have a unique web page. A requirement of the website was to make the page updateable by each agent in order to create customized content and a unique url for their self-promotion. In the process of updating the site, the brokerage also wanted to make the site more user-friendly, and highlight some of the strengths of doing business with a large broker.
Solutions:
The new website is a robust system allowing more than 150 realtors to create and manage their own portal web page. Each agent now has a unique URL, MLS search capacity, open house management and robust client communication system. The site also has partner and service provider management modules.
Results:
In addition to its great new looks, agents no longer have to bear the expense of creating a website on their own. The website offers the brokerage the ability to attract great agents through this marketing perk. Through the website agents can create a unique page with photos and content that they provide. Another marketing benefit of the site to potential clients is the ability of visitors to search for an agent based upon the language they speak.